The Membership Experience™

Highly recommended!

In a shifting world, Stu McLaren champions the transformative power of memberships, leading the way in community building and business growth. Stu empowers entrepreneurs to share their expertise, create impact, and establish sustainable, worry-free business models.

Gabby Bernstein

New York Times bestselling author

Predictable Profits is an absolute must-read book for any entrepreneur seeking to bring predictability to their income and life in a highly-unpredictable world.

Stu McLaren's work has had a massive impact across our entire portfolio of businesses, helping us grow from a tiny little one-person business in a 500 square foot apartment to a 7-time Inc. 5000 Fastest Growing Company.

Ryan Levesque

National Bestselling Author of "Ask" and "Choose"

Stu’s advice has had a tremendous impact on my success, and I know it can help you achieve your business goals too.

I’ve watched Stu empower countless entrepreneurs to build sustainable, high-impact businesses. In Predictable Profits, he reveals the blueprint for transforming one-off sales into a reliable stream of recurring revenue. It provides everything you need to launch a successful membership site.

Michael Hyatt

New York Times Bestselling Author, Publisher of the Full Focus Planner

Stu is a special human.

His depth of knowledge when it comes to building a membership-based business is second to none. Even better is his depth of caring and obsession to see others succeed… that’s a lethal combination in the best way possible.

Dean Graziosi

Multiple New York Times best selling author and cofounder of Mastermind.com

If you want to build a successful membership then devour this book!

There's no one better to learn from about memberships than Stu. Stu helped me triple the size of my membership in less than a year and over the years has helped me constantly optimize it. This book is going to teach you everything you need to know to build a thriving membership and a recurring revenue stream.

Carrie Green

Founder of Female Entrepreneurs Association

This book isn't just a membership primer, it's a business builder.

Not only is this a game-changing guide for entrepreneurs building a recurring revenue stream, but it also helps them improve their method, messaging, and marketing. I love Stu's ability to keep complex ideas simple and actionable. From mapping out student success paths to service-based sales strategies to boost revenue and retention, his roadmap takes you from concept to a thriving membership in no time.

Bari Baumgardner

Founder of SAGE Events

Stu McLaren is the real deal.

Working alongside him at Membership.io, I’ve seen firsthand the depth of his expertise in the membership space. He’s helped countless entrepreneurs transform their businesses with memberships, and his insights are practical, powerful, and actionable. Stu is a leader you want in your corner if you’re serious about growth.

Dan Martell

Wall Street Journal bestselling author, Buy Back Your Time

This is the book you've been looking for.

Creating my own community online has been deeply rewarding at many levels. If you've got an inkling to do the same, Stu is both the OG and the cutting edge in this space.

Michael Bungay Stanier

Author of The Coaching Habit

If you're ready to let success be easy, start with Stu's brilliant membership strategies!

Building a membership business is one of the simplest ways to create consistent, reliable income—and Stu McLaren is the undisputed expert to help you succeed. He combines a proven approach to financial growth with a deep commitment to integrity, values, and lifestyle. Plus, he's an outstanding person all around.

Susie Moore

Author of Let It Be Easy

Recurring subscription revenue changed my business and my life.

Memberships are the magical bridge from month-to-month anxiety to sustainable year-over-year growth, and Stu is exactly who you need to shepherd you across that bridge. For decades, Stu’s been the go-to guy for memberships and now he’s packed all that wisdom into one easy-to-use book. Lucky you!

Shelley Brander

Founder of KnitStars

If fear is holding you back, Stu’s your guy to help you push through.

Stu shared one idea that caused my membership to go to $2 million dollars a year in revenue and we've never looked back. Best of all, Stu has helped me and countless other business owners create sustainable, predictable income without all the stress. He knows how to make you believe in your business and convince you to take action, and he’ll show you how to build something that lasts.

Jennifer Allwood

Business coach for Christian women and author of “Fear is Not The Boss of You”

STU has made me fall in love with my business all over again.

Following Stu McLaren's practical and simple strategies, I launched my first membership and added multiple 6-figures in annual recurring revenue to my bottom line (and it's only been 6 months). Thanks to Stu, I'm no longer stuck in perpetual "launch" mode.

Alex Cattoni

Founder of Copy Posse

your life and your business will never be the same again.

After reading Predictable Profits and integrating Stu’s teachings on recurring revenue and memberships into your business, your life and your business will never be the same again. I have been recommending Stu to all Hay House Authors for more than a decade now and I can say all have been blown away by how their business changes for the better when they apply his easy to integrate teaching to their businesses.

Reid Tracy

CEO of Hay House

Stu’s expertise in memberships has been a true game-changer for me.

He's helped me grow my businesses with steady, recurring revenue. This book lays out the ultimate blueprint for building a successful membership model in any industry, in any niche. Stu genuinely cares about helping others succeed, and I can’t recommend him enough.

Sarah Williams

Author of One Box at a Time

Recurring revenue is essential to scaling a sustainable creator business.

Stu is the master of scaling memberships to millions in recurring revenue.

Nathan Barry

Founder of Kit.com

If you’re ready to redefine wealth through connection and service, Stu’s insights on memberships offer a transformative path forward.

Stu McLaren shows entrepreneurs how to create businesses that are powerful, profitable, and purpose-driven. His approach emphasizes the power of making people feel seen, heard, and valued in a world that sometimes feels isolating.

Patrice Washington

Founder of the Institute for Redefine Wealth

What we’ve learned from Stu McLaren has been life-changing.

Thanks to his teachings, we built our membership site the right way from the start, resulting in a thriving community of thousands and a stable, recurring revenue stream. If you’re looking to create a successful membership-based business, there’s no better guide than Stu.

Scott Paley

Co-Founder of the Nonprofit Leadership Lab

I was about to close down my struggling Membership when a friend suggested I connect with Stu McLaren.

In clear, actionable steps, Stu teaches exactly how to structure a membership in a way that delivers high value without creating overwhelm. When it comes to growth and retention, he is the best strategist I know. Years later, I have a highly profitable membership, and I can't imagine doing anything else!

Susan Bradley

Founder of The Social Sales Girls

If there’s anyone who truly understands what it takes to build a stable, thriving business, it’s my dear friend and mentor, Stu McLaren.

His advice has helped me shape my business over the last decade. He really cares about people, and his words have the power to reshape your business into a steady, profitable venture—and a business that brings you joy and provides the impact that you want to make.

Suzi Dafnis

CEO — HerBusiness Community for Women Business Owners

‘Predictable Profits’ is a must-read for anyone committed to building a business with long-term impact.

In today’s fast-paced market, Stu makes an undeniable case for the power of recurring revenue as the foundation of stability and growth. His approach isn’t just about generating income; it’s about building a loyal, engaged community that turns customers into lifelong advocates.

Peter Johnston (PJ)

Founder, Persephone Investments

Whether you're just starting or looking to scale, this book will give you the roadmap to make it happen.

Stu McLaren is known in my world as the membership guy, and for good reason—he has 20 years of experience building successful memberships. I’ve used his teachings to create both low-end and high-end memberships that provide me with recurring revenue all year long.

Sigrun Gudjonsdottir

Award winning business coach, best-selling author and international speaker

Amy Romeu

Crafting Club

Stuck at 450 Members—Until One Email Changed Everything

Amy’s Cricut crafting membership had been stuck between 400-450 members for over a year. Growth had stalled. She resisted the idea of closing membership (something I teach in The Membership Experience)—but finally decided to test it.

The result? 53 new members from one email!

Now, with over 500+ members and a relaunch (plus a price increase) on the horizon, this simple shift is proving to be a total game-changer. The best part? This is just the beginning!

Daniel Grissom

Kids Cartoon Academy

58 Members Joined Instantly—Before the Full Launch Even Started!

Daniel wanted to expand his kids’ art membership to include adults—but was it a good idea? Instead of guessing, he used what he learned in The Membership Experience™ and pitched the idea only to parents of current members.

The idea was a hit and took off! 58 founding members joined right away—before he even emailed his full list or posted on social media!

With demand already proven and the full launch still ahead, this membership’s growth potential is off the charts!

Rebecca Snowball

Vibrant Yoga Woman Membership

Flash Launch Success! How Rebecca Snowball Funded Her Course & Rekindled Her Business

Rebecca Snowball took a leap and joined The Membership Experience™—for the third time! Why? Because she knew her membership had potential. She originally launched Vibrant Yoga Woman in 2020, bringing in 50+ members. But life happened—a major move, a career shift, and family responsibilities pulled her away. Yet through it all, she kept teaching, unknowingly retaining 25 loyal members.
So, she followed the exact steps we teach and did a flash launch—bringing in new members, funding her course, and reigniting her business!

Her biggest takeaway? Even after a break, her audience was still there—waiting for her! More than just a financial win, it was proof that it’s never too late to pick up where you left off.

Sabine Lackner

Animal Art Club

From Fear to Growth: How Sabine Turned a Scary Ad Spend into 120 New Members

Shifting from free workshops to a paid launch felt like a huge risk for Sabine. Investing in ads? Terrifying. But she knew if she wanted to grow, she had to try something new. After joining The Membership Experience™, she restructured her strategy and launched ANIMAL ART WEEK—a 5-day paid workshop designed to attract committed members. And what happened? 120+ new members, a conversion jump from 2.5% to 20%, and over $14,000 in revenue—with $3,069 in monthly recurring revenue!

Now, she’s doubling down—focusing on higher conversions, audience-building, and optimizing her ad strategy. What once felt like a gamble is now her proven blueprint for growth. 🚀

Tony Nabors

Racial Equality Insights

40 Members and Counting: A Community for Anti-Racism Education

Tony knew people were passionate about anti-racism education, but he also knew they often felt isolated in their journey. With what he learned in The Membership Experience™, he launched a Founding Member Launch focused on education and community support.

Using the step-by-step strategy, 40 founding members joined! While the full membership wasn’t even built yet, people were signing up like crazy because they believed in the mission and his vision. That’s what it’s all about!

Tara Philips

Autism Little Learner

From $1,400 to Over $1+ Million: How Tara Grew a 7-Figure Membership Business

Tara Phillips launched Autism Little Learners with one mission: to support educators, parents, and young autistic children. What started as a passion project quickly became an extraordinary business journey—culminating in over $1 million in revenue! Her secret? A relentless commitment to impact, a willingness to take imperfect action, and a focus on building meaningful resources and community.

In just five years, she grew from $1,400 in 2019 to $1M+ all while helping hundreds of thousands of children. Tara’s story proves that when you combine purpose with the right strategy, and a super supportive community behind your back, the results can be life-changing. And the best part? She’s just getting started.

Sarah Wudtke

Christian Travelers' Network

49 Founding Members! How Sarah Turned Her Vision into Reality

When Sarah set out to launch her Christian Travelers’ Network membership, helping Christian travelers connect with like-minded people on their adventures, she wasn’t sure what to expect. She started by declaring a launch date, and got to work, following the steps outlined in The Membership Experience™.

With a clear vision, proven blueprint and a step-by-step approach, she successfully welcomed 49 founding members—a massive win for her brand-new community!
With a rock solid foundation in place, Sarah is now focused on retention, engagement, and scaling to even greater heights.

Mitali Griffin

Griffpatch Academy

From YouTube Side Hustle to Full Blown Membership

Turning a passion for coding into a full-fledged business felt daunting. Where to start? How to start? By taking action and joining The Membership Experience™, it became crystal clear for this husband-and-wife duo. With one decision, they were on their way to recurring revenue and crazy success. With an email list of zero not long prior to launching, they opened a waitlist—expected slow growth—but were stunned when over 900 founding eager members joined!

Now, with limited time for content creation and a camera-shy founder, they’re leveraging the exact strategies in The Membership Experience™ to streamline content and balance their members’ expectations. Onwards and upwards for the Griffpatch Academy!

Quarterly Live Immersion Days with Stu Every quarter, join Stu, the team, and special guests for an in-depth dive into strategies, trends, and actionable insights to grow your membership. These sessions are designed to keep you ahead of the curve.

Membership Action Pods Each month, choose from Q&A sessions with the TME Team, virtual co-working, or brainstorming with TMEmates to tackle tasks and spark new ideas. These calls are designed to give you clarity, inspiration, and momentum to hit your goals.

How long does it take? I’m busy and not sure I’ll have enough time.

The last thing you and I want is something else on our to-do list. That’s where The Membership Experience™ is unique. With years of experience seeing and consulting thousands of online learning environments, I know what works for student success.

That’s why the entire course has been intentionally structured to help you absorb the content and get your membership launched fast. Plus, you’ll be able to make massive progress with our “Core Four” lessons of each module!

How is this different from other courses?

This is the only membership site course that is based on years of best practices from over 70,000+ membership sites and online communities. This isn’t based on a one-time success.

It’s the accumulation of strategies, from hundreds of different markets, all distilled down into a blueprint for recurring success. You don’t have to experiment to hopefully find something that works. Just follow the blueprint. It’s been proven to work over and over again.

What does Stu know about memberships?

Since 2008, I’ve been helping people start and grow memberships, including those running both high 6-figure and 7-figure membership sites. Every single month, I am personally coaching and consulting other high-level entrepreneurs, best-selling authors, and well-known influencers on how to launch their high-profit, low-stress membership site. I also have 3 memberships (two for our business, and with my wife and me). And, I am also the co-founder of Membership.io—the world’s best membership software platform.

Do I have to create a ton of content for my membership?

Short answer, no. You’ll see in the content strategy module my exact system for creating high-value content in a super efficient way.

I’ve worked with New York Times best-selling author, Michael Hyatt. He was already swamped with his speaking career and certainly didn’t want another job for himself. That’s why we designed his content strategy, where he would create a year’s worth of content in less than a week. In The Membership Experience™, I’ll show you how we did it and how you can, too.

Is there any help with the tech?

The good news is, the technology options available today make this a LOT easier. In fact, inside The Membership Experience™ we have a resource dedicated to walking you through all the options you have to set up a membership site. At the end of this special training, you’ll know exactly what platform is best for you, your skill level, your budget, and your market. So, no matter what option is right for you and the type of site you want to create, you’ll be fully supported.

There’s a lot of content in my market available for free. Why would people pay for mine?

When there is a lot of free content, it creates confusion and overwhelm. People don’t know what to do or who to follow. Today, more than ever, people don’t want “more stuff.” They want clarity and direction.

I’ll walk you through the most effective way to bring that to your market. And when you do, you’ll stand out like a beacon of light. When everything else overwhelms your audience, you’ll bring them clarity, confidence, and momentum.

I’m not an expert. How will this work for me?

The most important part of launching a membership is first identifying a specific need and outcome for your members. From there, you have many options. I’ll show you exactly how to do it… even if you’re not an expert. For example, you could have a “faceless” membership or even partner with an expert.

I have a small audience and email list. Will this work for me?

The audience module is all about growing your audience and your list. Just know that a small list is actually a real advantage. Why? Because you’ll see much higher conversions. The fact is, with a smaller list you’ll have a far better relationship with your list because you’ll know them in a much more intimate way.

How much can I expect to make?

There is no way I can promise any specific amount. In fact, it would be outright irresponsible of me for even trying. You and everyone else registering for The Membership Experience™ are going to be serving completely different markets. Combine that with the fact that I have no idea what your skill level is like or what experience you have with membership sites. So there are a lot of variables. Results are not guaranteed.

What happens after the first year of the bundle deal?

Your membership to TME+ will automatically renew at $197 per month, after the first year. Your renewal ensures you maintain: ongoing access to the latest version of The Membership Experience™ course and continued live support and coaching through the TME+ community.

You can cancel your renewal anytime by contacting our support team before your next billing cycle.

What are the Offer Terms?

Enroll in The Membership Experience™ (TME) any time before 11:59 pm PT on May 22, 2025 to lock in your seat for the 7-week program, which officially kicks off with the Opening Ceremonies call at 3 pm ET (a recorded replay will be provided, and the dates of all subsequent calls will be posted inside the course hub). Your enrollment automatically includes every bonus advertised on the sales page at the time of your purchase, and if you complete checkout by 11:59 p.m. PT on May 20, 2025, you will also receive the limited-time “Borrowed Influence Blueprint.”

You may choose either the Standard Course option for $2,497 USD or the “All-In” bundle for $3,497 USD, which includes the “Standard Course option” and adds a full year of TME+ membership, and 12 months of Membership.io Start-Plan access for new customers (TME+ renews at $197 USD per month. The 30% Membership.io software discount remains available only while your TME+ account is in good standing; if you upgrade beyond the Start Plan, additional Membership.io fees may apply).

Both single-pay and instalment options are offered. Some payment plan applicants may be subject to a credit check conducted through Elective.com. All prices are in US dollars; applicable local taxes or foreign-exchange fees are your responsibility, and our secure checkout accepts all major payment methods. Every purchase is protected by a 14-day, 100% money-back guarantee. Simply complete the assigned exercises and email our support team within the 14-day window to obtain a hassle-free refund. The refund deadline is June 6, 2025 at 11:59 PM ET.

Have a question about something else?

Send us an email at help@membership.site — and we’ll get back to you ASAP.

# of Members	% Retention	$ Monthly Price

Your Result

Turn What You Already Know, Love, And Do Into Recurring Revenue

That’s why I’m so excited you’re here and curious about